Throughout her multimedia works, Marta Jovanovic constructs scenarios in which she interrogates identity, beauty and sexuality. Whether through performance, drawing or photography, her interdisciplinary practice provokes a reconsideration of the dictates of culture and the construction of sexual identity. Appropriating the instantly recognizable characteristics of fashion mediums, her works reveal the limitations of the traditional canon of beauty while drawing attention to the fluidity of gender. Her performances, videos and photographs are an invitation to disregard conventional notions of beauty and embrace a more democratic vision of representation, free from all constraints.
Belgrade born (1978), Jovanovic lives and works between London, New York and Rome. She received Bachelor of Arts degree from Tulane University in 2001 after attending Scuola Lorenzo de Medici, in Florence. In the cradle of Renaissance, she mastered the Italian language, literature and belle arti. The florentine experience had an immense impact on the young artist sharpening her sense of aesthetics and classical canons that continue to influence her entire ouvre. Provocatory works of Marta Jovanovic have been exhibited in Europe and the United States, in collaboration with eminent curators and artists.
Motherhood. Image courtesy of the artist.
Clairvoyant. Image courtesy of the artist.
Top image: Come to Bed. Image courtesy of the artist.
Artist website: Marta Jovanovic